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Sony Middle East and Africa (MEA) has announced a collaboration with streaming platform TOD – with all new purchases of the Sony BRAVIA TVs X80K and above models coming with exclusive sports package subscription to watch the FIFA World Cup Qatar 2022.
TOD is the official streaming partner of FIFA World Cup Qatar 2022. The subscription activation is valid from November 1 to December 31, 2022. Sony announced the collaboration over a ceremony held in Qatar in the presence of Ryutaro Kurashige, head of television marketing, Sony MEA and John-Paul Mckerlie, vice president, marketing and sales, TOD.
Jobin Joejoe, deputy managing director, Sony MEA, said: “We are excited to partner with a leading family-friendly platform like TOD for this limited time offer that gives our consumers exclusive access to the world’s most eagerly awaited sporting spectacle – FIFA World Cup Qatar 2022. This collaboration adds to our growing portfolio of partnerships with entertainment platforms and strengthens our offerings in the region.”
Commenting on the partnership, Mckerlie, said: “This collaboration helps to introduce TOD and its incredible content offerings to Mena families through Sony smart TVs. In addition to streaming the FIFA World Cup Qatar 2022, sports and entertainment enthusiasts from the region will thoroughly enjoy our excellent selection of Turkish, Arabic, and Hollywood shows as well as our outstanding package of the most distinctive and exclusive sports content.”
TOD’s content comes in HD quality with Dolby Audio. The platform comes with the ability to connect up to five devices and supports popular smartphones and big screens. The platform is available across web, Android, and iOS devices.



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