Next year, Las Vegas will be joining Miami and Austin on the US F1 campaign, all of which offer fans something very different at each venue.
Austin’s Circuit of the Americas (COTA), which is happening this upcoming weekend for a tenth year, is seen as a more traditional circuit-race, while Miami is a street circuit with celebrity-focused fans and next year’s Las Vegas GP to likely be filled with glitz and glamour.
In an interview ahead of the racing in Austin, Steiner said in his opinion the US should be hosting more races than the current three on offer.
“I would say COTA is for hardcore fans,” Steiner pointed out. “They’ve been here now for 10 years and everybody loves to go there, it’s a great race track, great event and a great city.
“Miami is Miami, we had a lot of people this year, more than a lot, and it’s another great event but it was completely different, it was like a big festival.
“I don’t know what Las Vegas will be but it will be big as well. We always have to think that the US is a big country and to have three races, it’s still not enough, I believe.
“There is something for everybody and I think each event has something in particular about it.
“Two of them have done a good job and I’m sure Las Vegas will do a good job as well,” he added.
The Netflix docuseries Drive to Survive has seen F1’s popularity go through the roof in the US since its release and this has in turn boosted Steiner’s profile along with that of the US-owned Haas F1 team.
“You have to get used to it and how I deal with it, I try to give back to the fans as much as I can,” Steiner said.
“It’s not always possible because there is a lot of attention now, but I respect the fans a lot.
“Without the fans, we wouldn’t be anybody. I enjoy interacting with the fans and I try to do my best.”