Roblox game breaks out to make collaborative effort with monster truck racing event Monster Jam.
Monster Jam, the most action-packed motorsports experience for families in the world today, announced its foray into the metaverse. Alongside Spin Mastera global children’s entertainment company and Monster Jam’s global toy partner, and leading Roblox developer, Gamefam, the larger-than-life Monster Jam brand roared its way into the leading car game on Roblox for a 4-week integration. The campaign first kicked off on October 28, 2022 and garnered more than 9.3MM global engagements in the first weekend. The Monster Jam integration runs until November 28.
Monster Jam is the most approachable family-friendly sport in the world today, with loyal, lifelong fans across the globe who crave bigger, faster, and louder experiences in the world’s most famous stadiums and arenas. In ‘Car Dealership Tycoon,’ players build and customize their own car dealership as they participate in activities like driving, racing and more. The partnership with Monster Jam, brokered by Gamefam’s exclusive advertising partner, WildBrain Spark, allows for fans of both the game and the brand to unlock and race Monster Jam trucks.
Each Roblox user entering the Monster Jam integration for the first time will automatically unlock the legendary Grave Digger truck to begin competing with fellow players. Throughout the monthlong integration, players will have the chance to win some of Monster Jam’s most popular trucks including Megalodon, El Toro Loco, Max-Da, Bakugan Dragonoida, Lucas Stabilizer, Monster Mutt Dalmatian and Dragona. In addition, fans can also unlock Jurassic Attack, Sparkle Smash, Swine N Dash, and Radical Rescue. Each truck is decked out with Monster Jam custom BKT tires, providing players with the traction needed to crush the competition.
When entering the experience, users will drive to the Monster Jam Garage which serves as a portal to the Monster Jam stadiums. Players can then navigate to either the racing stadium, featuring a figure-eight racetrack that can host up to 15 players at once, or the freestyle stadium, complete with Monster Jam’s signature freestyle pods, ramps, and crush busses. Players can also visit the Monster Jam Event Shop at any time to claim trucks.
‘We are very excited to be bringing the adrenaline-charged world of Monster Jam to Roblox for the first time in partnership with Gamefam,’ said Jeff BialoskySenior Vice President of Global Sponsorship and Licensing for Feld Entertainmentproducers of Monster Jam. ‘This not only allows players the ability to race and compete Monster Jam’s most well-known trucks, but also get behind the wheel of new and never-before-seen trucks.’
‘Spin Master’s Monster Jam toy line stimulates play beyond the performances fans know and love and now, existing and new fans can engage with the brand in an action-packed immersive experience,’ said Yves Saada, Spin Master’s Director of Interactive Marketing. ‘With our track record of introducing first of a kind experiences onto Robloxwe’re excited to be working with our licensor partner to drive Monster Jam into the metaverse.’
‘We’re thrilled to have the opportunity to bring Monster Jam to one of the leading games in the Gamefam portfolio and deliver an amazing experience to millions of fans around the world,’ said Ricardo BricenoChief Business Officer at Gamefam. ‘This partnership with Feld Entertainment and Spin Master is great example of how brands can engage with fans in Roblox in an authentic way and with massive scale.’
About Monster Jam
Unexpected, unscripted and unforgettable, Monster Jam features world-class athletes competing for championships on perfectly engineered dirt tracks that push these ever-evolving, state-of-the-art trucks to the limit. Beyond the 350 global live events each year, the Monster Jam brand extends off the track into the home through products, content and merchandise that keeps the fun alive year-round. For more information, visit MonsterJam.com.
About Feld Motor Sports
Feld Motor Sports Inc.a subsidiary of Feld Entertainment Inc.is the worldwide leader in producing and presenting specialized arena and stadium-based motorsports entertainment. Properties include Monster Jam, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Visit MonsterJam.com, SupercrossLIVE.com, and FeldEntertainment.com for more information.
About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children’s entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol, Bakugan, Kinetic Sand, Air Hogs, Hatchimals, Rubik’s Cube and GUND, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca and Sago Mini brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Venturesthe Company makes minority investments globally in emerging companies and start-ups. With over 30 offices in close to 20 countries, Spin Master employs more than 2,000 team members globally. For more information visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster.
Gamefam, a leading metaverse game developer and publisher that creates connected experiences with gaming communities and well-known brands, is building the next generation of pop culture franchises born from the metaverse. Our mission is to create dynamic experiences for an amazing community while we grow the next generation of super hit gaming and entertainment franchises from within the metaverse. Gamefam operates the largest network of games on Roblox with over 25 million daily game sessions and 115 million hours of engagement each month across 30+ live games in the company’s portfolio. Gamefam’s top franchises include ‘Car Dealership Tycoon’, Sonic Speed Simulator, All Star Tower Defense, Twilight Daycare, Tower of Misery, Funky Friday, Ultra Power Tycoon, Starving Artists, Hot Wheels Open WorldEasy Obby and Weapon Fighting Simulator. The Gamefam team combines the business and production expertise of longtime brand experts and game industry professionals with the metaverse’s top creators. For more information, visit https://gamefam.com.